Artists are involved in the campaign to provide education opportunities to more than 5 million migrant children in China who have  no hope of getting into school. “Bricks”, “Barbed Wire” and “Glass” are three installation art pieces advocated and sponsored by Ogilvy Beijing and New Citizen Program. The art pieces are placed outside popular art galleries and attract lots of public attention.

The art installations are created to symbolize the hard situation of migrant children caused by system deficiency and social discrimination. Each  installation includes information on the campaign along with a phone number for audience to call to donate money. There has been enough money raised to build a new school and enroll 950  students so far.

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Image courtesy of Adfest

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